Phoneomena unveils xPhoneApp, the first Application "Pipe" in the industry, giving Operators and Web Developers an Easy Path to Mobile Development and Deployment.

New Orleans, March 15, 2005- Phoneomena released xPhoneApp 2.0, the latest version of their mobile middleware and development toolkit. This revolutionary software allows web developers to use their existing HTTP and XML skill set to write mobile applications for J2ME handsets, including the Blackberry. The XML-based development environment describes the application user interface on the screen, contains logic statements for conditional flow, a simple query language for the xPhoneApp database, and sending of data back to the server. Everything needed for a quick implementation is now available in one box.

Enterprise IT developers do not require training in J2ME or Windows Mobile, they are relieved from porting their application to many devices, and are also given an open path into future handsets and carrier data services. Phoneomena takes care of device testing and porting, which allows the web developers to free themselves and focus on writing the business logic of the application and not the mundane details currently involved in mobile phone application development. Phoneomena claims that mobile applications designed with xPhoneApp are now created in hours or days instead of weeks or months. In addition, since the applications reside on the server in XML format, the applications are provisioned automatically each time the user logs in. Changes can be made overnight or dynamically using standard web scripting languages. This format enables sizzling LBS applications, like Phoneomena's DOTmobile consumer app utilizing GPS technology to find lodging, dining, and attractions in the user's area (see

A Windows Mobile version of xPhoneApp is set for release in April, 2005. An operator edition will also be available in April, which should provide operators the infrastructure needed to offer Application Gateway services (application pipes) as an alternative to the row data services currently available (data pipes).

In addition to mobile middleware and development toolkits, Phoneomena is aligned intensely and has products for the HealthCare, Education, and Field Force Automation verticals. Phoneomena can be contacted toll-free in the US at (888) 891-7316, via email at, and on the web at You can also visit Phoneomena booth #6948 at the New Orleans CTIA Wireless show, March 14-16, 2005.

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